Branding Yourself Online with Instagram

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Well this happened...

I've been asked to hold a workshop series in the month of March at the Metro office in downtown Los Angeles about building Instagram as a business/professional profile.  It will be held in four parts as a SPACES LIMITED hands on workshop.  I'll cover everything from setting up the account to mapping out an annual editorial calendar, best practices to create and grow your brand's FREE marketing platform and even provide a list of my favorite apps for Instagram.  

It will be every Thursday morning for four weeks starting from March 8th from 9:00-10:30 AM

E-mail me for more information and to reserve your space mlochridge@apisbp.org


 

Branding Yourself Online with Instagram

Location : Metro Office in Little Tokyo

(360 E 1st Street Los Angeles, CA) 

 

**Curriculum subject to change**

 

March 8th 9:00 -10:30AM

Setting Up Your Instagram Account

  • How to choose a username/handle

  • The ideal profile pic

  • Clever ways to maximize your bio

  • Who to follow

  • Creating an editorial calendar

  •  

HOMEWORK:

Brainstorm content ideas

Choose 15 photos/videos that you think best represent your brand


 

March 15th 9:00 -10:30AM

Deciding and Automating Content

  • Deciding what to post

  • Learning from similar accounts

  • Setting up your Later account

  • Awesome lighting set-ups

  • Important apps to use

 

HOMEWORK:

Set up your hashtags and first week of posts in your Later app


March 22nd 9:00-10:30AM

Building Followers and growing your community

  • Liking other accounts' post

  • Adding your Instagram handle to other digital/nondigital marketing platforms

  • Utilizing the location function on posts

  • Embedding your Instagram into digital media 

  • Reposting relevant content 

 

HOMEWORK:

Spend 15 minutes a day liking other posts and reposting relevant content

Add your Instagram handle to your email signature and one other platform or marketing material


March 29th 9:00-10:30AM

Instagram Stories & Live

  • Learning how to create a story

  • Maximizing tags

  • Making a story a highlight

  • Using your story as content on another platform

  • Instagram Stories vs Instagram Live 

HOMEWORK:

Set-up a one hour one-on-one counseling with Mariko Lochridge to keep your Instagram going and growing 

 

This workshop series will be held every Thursday morning for four weeks starting from March 8th from 9:00-10:30 AM

E-mail me for more information and to reserve your space mlochridge@apisbp.org

 

Mariko Lochridge

Lochridge Collaborations, 667 South Carondelet Street Apt #300, Los Angeles, CA, 90057, Japan

International TV news journalist, content creator and storyteller. Google me to learn more or follow me on twitter @MarikoLochridge