Well this happened...
I've been asked to hold a workshop series in the month of March at the Metro office in downtown Los Angeles about building Instagram as a business/professional profile. It will be held in four parts as a SPACES LIMITED hands on workshop. I'll cover everything from setting up the account to mapping out an annual editorial calendar, best practices to create and grow your brand's FREE marketing platform and even provide a list of my favorite apps for Instagram.
It will be every Thursday morning for four weeks starting from March 8th from 9:00-10:30 AM
E-mail me for more information and to reserve your space mlochridge@apisbp.org
Branding Yourself Online with Instagram
Location : Metro Office in Little Tokyo
(360 E 1st Street Los Angeles, CA)
**Curriculum subject to change**
March 8th 9:00 -10:30AM
Setting Up Your Instagram Account
How to choose a username/handle
The ideal profile pic
Clever ways to maximize your bio
Who to follow
Creating an editorial calendar
HOMEWORK:
Brainstorm content ideas
Choose 15 photos/videos that you think best represent your brand
March 15th 9:00 -10:30AM
Deciding and Automating Content
Deciding what to post
Learning from similar accounts
Setting up your Later account
Awesome lighting set-ups
Important apps to use
HOMEWORK:
Set up your hashtags and first week of posts in your Later app
March 22nd 9:00-10:30AM
Building Followers and growing your community
Liking other accounts' post
Adding your Instagram handle to other digital/nondigital marketing platforms
Utilizing the location function on posts
Embedding your Instagram into digital media
Reposting relevant content
HOMEWORK:
Spend 15 minutes a day liking other posts and reposting relevant content
Add your Instagram handle to your email signature and one other platform or marketing material
March 29th 9:00-10:30AM
Instagram Stories & Live
Learning how to create a story
Maximizing tags
Making a story a highlight
Using your story as content on another platform
Instagram Stories vs Instagram Live
HOMEWORK:
Set-up a one hour one-on-one counseling with Mariko Lochridge to keep your Instagram going and growing
This workshop series will be held every Thursday morning for four weeks starting from March 8th from 9:00-10:30 AM
E-mail me for more information and to reserve your space mlochridge@apisbp.org
